Suitable Title:
MUSIC INDUSTRY
THREAT ON MUSIC INDUSTRY
PIRACY ON MUSIC INDUSTRY
Quote for SUCCESS >>> LUCK IS FOR THOSE WHO KEEP LOOKING FOR CHANCES !!!!
MUSIC INDUSTRY
THREAT ON MUSIC INDUSTRY
PIRACY ON MUSIC INDUSTRY
Quote for SUCCESS >>> LUCK IS FOR THOSE WHO KEEP LOOKING FOR CHANCES !!!!
The music recording industry is making responsible for
making it possible for millions of Malaysians to enjoy a huge variety of
popular and alternative repertoire ranging form local Malaysian music to music
form other lands. There are, currently, over 90 companies in Malaysia that are
directly involved in the recording industry. Ruled by the bottom-line, their
main aim is to ptomote music that sells.
Producing or releasing a new album of the “right kind of
music” is extremely important to rake in profits. To determine what this is
requires recording companies to be sensitive to current music trends and to be
quick to follow changes music taste.
Some companies prefer to record songs of an established
artiste to guarantee sales, while others may be willing to take risks with new
talents. Whichever the case, these companies depend on advertising to inform
the public of what is in score. In fact, one of the most crucial avenues for
the promotion of record or song is over the radio. Record companies often lobby
music programmers, station master and DJs to play their music. Sometimes,
recording companies pay for air-time to ensure their records are played. Their
maxim is ‘Repetition helps sell music’.
Nowadays, the music industry in Malaysia growing rapidly.
However, those involved in the industry feel they need to create a more
professional, responsible, and credible image of the industry. Parents rarely
encourage their children to work in the music line even though it can be one of
the most lucrative in the world. At the censorship board, growth and creativity
can sometimes be limited due to the need to remove material deemed sensitive
and unsuitable for audiences.
The single biggest threat to the music industry is piracy.
Any recording company with a well-known singer will undoubtedly fall prey to piracy.
The consumers, too willingly play into the hands of these pirates when they
turn towards the cheaper alternative to fulfill their entertainment needs.
Pirates not only sell duplicated music but sometimes pass off counterfeit CDs
as original and even sell downloaded soundtracks from the Internet.
It is estimated that n 1997, RM 75 million was lost in these
pirated forms. Not only was this substantial loss to companies who had invested
as much as RM125000-RM40000 for each recording but also represented a huge loss
of tax revenue for the government.
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